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Cut Down Junk Mail Delivery
by Chris Malone,posted Dec 12 2012 5:58AM
Today we say goodbye to the repeating days in our lifetime. We've had one repeating date every year since 2001 (01/01/01, 02/02/02, etc) and today, 12/12/12 is the last of the repeating dates until Jan. 1, 2101. At 12:12:12 p.m., the day will offer fans of the number 12 a whopping six repeats! 12/12/12 12:12:12. Nice.
Remember hearing about an "Angry Birds" feature-length film a couple of years ago? Rovio, creators of the immensely popular game, said the appeal of such a film would be greater than previous videogame-to-movie conversions because of it's immense international popularity. Indeed, in October 2012, executive vice president Andrew Stalbow said the games have been downloaded a staggering 1 billion times.
Well Rovio recommitted to the project, saying that the film will be released in 2016. Even more interesting, the company plans on producing and financing the entire project itself. They've even gone ahead and hired John Cohen to help helm; with industry credits that included animanted hits like "Despicable Me," "Hop," and also work on "Ice Age", "Robots" and "Dr Seuss' Horton Hears a Who". David Maisel, former chairman of Marvel Entertainment, will executive produce.
Last year, Americans were sent about 84 billion pieces of junk mail, according to the U.S. Post Office, and they have apparently had enough. Cities such as Chicago and Seattle have established “Do Not Mail” registries, similar to the popular “Do Not Call” initiative, to block companies form sending junk mail to consumers who sign up.
The campaigns are a big hit with consumers. In fact, 81% of Americans “across all ideologies, age groups and income levels” support them, according to a study on privacy and advertising mail from the University of California, Berkeley, School of Law.
So why isn't there a national "Do Not Mail" list? Well one big obstacle is the U.S. Postal Service, which has lost “tens of billions of dollars” in recent years, and on average, loses $57 million per day, and as a result is “courting” direct marketing companies (the primary purveyors of junk mail) to send more mail.
But you can cut down your volume of direct mail by contact the Direct Marketing Association and ask them to have your name removed from mailing lists. Write them directly at:
Mail Preference Service
Direct Marketing Association
P.O. Box 643, Carmel, NY 10512-0643
Companies that with work within the DMA’s guidelines will stop sending you junk mail for five years, at which point you’ll need to re-register.
Also, avoid signing up for contests and coupons online or via snail mail – it’s a sure sign that you’ll be added to that group’s mailing lists.