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Ellen DeGeneres To Launch New Brand

Ellen is keeping busy with a new endeavor.  The comedienne and talk show host announced on Tuesday (July 8th) that she is starting her own lifestyle brand called E.D. Look for the brand to kick off in the fall with a collection of tabletop products, candles, and bedding. There will also be a pajama and slipper set available. The full launch will happen in the Spring (2015) with home-and-garden items, clothing and accessories for men and women, and pet products. Ellen added, "I don't want to be specific because I don’t want people stealing my ideas."  The 56-year-old addressed pricing saying, "My goal is that people can have a beautiful house, a really comfortable house, without only being able to afford very expensive things." The clothing prices will be midlevel. The new project will be a collaboration between Ellen and J. Christopher Burch, of Tory Burch fame. She discussed the brand with Women's Wear Daily saying, "I wouldn't be doing this if I didn't want it to be the biggest brand name that you can imagine. I'm not trying to launch a little boutique situation." 

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People : Ellen DeGeneresTory Burch

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07/09/2014 3:47AM
Ellen DeGeneres To Launch New Brand
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