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FOMO in 2014
by Chris Malone,posted Dec 23 2013 6:26AM
FOMO -- the fear of missing out -- has only recently become a phrase in wider use, meaning the fear that something's going on that you don't know about or aren't involved in, that's been heightened by social media. But AP reports that global advertising and marketing company and trend watcher JWT believes that JOMO -- the joy of missing out -- is going to be gaining ground in 2014. The prediction is that more people will be trying to shut out distractions and focus on the moment. The company's trend-spotter, Ann Mack, explained, "You're enjoying what you're doing in the here and now and not on social media broadcasting or seeing what everybody else is doing. I think the real surprise is the fact that as we get more immersed in technology we're starting to question its siren call, although we're not resisting it entirely. . . . Over the past several years we've let technology rule us and now we're ready to rule it and find a balance in our lives because we realize technology is here to stay but it's fundamentally changing our relationships, our behaviors, perhaps even our brains."