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Princess Elsa Dress Is The Must Have Item

Remember when "Tickle Me Elmo" prompted people to trample each other? The newest "hot toy" is here-- and parents are forking over thousands of dollars for it. It all stems from Disney's Frozen, which is now officially the top-grossing animated film in box office history. Little girls are all asking for Princess Elsa's blue gown, and parents are scrambling to find it. This has led to people sewing their own versions of the dress and selling them on Etsy and eBay for a thousand dollars or more. One mom told TODAY, "I didn't realize this movie was going to be such an obsession. We saw this film and then out of nowhere, she wanted all this stuff and it was unavailable." One toy retail expert says, "You just can't get it. It's really sold out and it's probably the hottest thing out there right now."

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04/16/2014 5:45AM
Princess Elsa Dress Is The Must Have Toy
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