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White Is The New Silver
by Chris Malone,posted Oct 23 2013 4:47AM
After more than a decade on top, silver is no longer the world's most popular car color, according to PPG Industries, the leading supplier of automotive paints, which says it's been passed by white. PPG said 25 percent of the vehicles it supplied in the 2013 model year were white, up three percent from the previous year. Silver and black tied for second, at 18 percent each. PPG's Jane Harrington, the manager of automotive color styling, and her team determine color trends by watching fashion, architectural paint colors and other predictors. She believes more deep jewel tones are coming and more earthy metallics, like reddish orange.