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You Are What You Watch
by Chris Malone,posted Jun 5 2013 5:43AM
Yes, that's what marketing researchers have concluded after analyzing the personality traits of some 25,000 TV viewers and the results may surprise you. For example, if you think fans of "Glee" and "Dancing with the Stars" are alike because they enjoy watching people doing fancy footwork, think again.
"Glee" viewers are "experimentalist," or folks who are open minded and seek unique and varied experiences.
In contrast, DWTS aficionados are "traditionalists." They respect authority and don't like to rock the boat.
People who enjoy AMC's advertising series "Mad Men" are creative dreamers rather than realists and liberal on the political spectrum.
Conservatives would be more likely to tune in to NBC's "The Biggest Loser" because they tend to be realists who the researchers say, "Live in the present and work with what they have."
It may come as no surprise that "Family Guy" fans are rebels. People who can't get enough of the irreverent Fox animated comedy don't like rules, structure and authority and they tend to have short fuses.
"Real Housewives" devotees are combative. The Bravo show's audience is made up of natural born leaders who are likely to tell you exactly what they think.
Modest folks are fond of the "Deadliest Catch" on Discovery while generous, selfless individuals enjoy Rachael Ray and reality shows with happy endings, like ABC's "The Bachelor."