Bad at throwing things away?

Take a photo first!

July 17, 2017
Categories: 

Getting rid of stuff can be challenging. Some stuff just holds sentimental value even if it has no real use. But there's a trick that can help you let go: snap a picture! In a new study published by the Journal of Marketing, people who were encouraged to do just that were between 15 and 35 percent more likely to donate sentimental items to charity than those were weren't prompted to take a picture first. Lead study and author Karen Winterich explains, "What people really want is to hold onto the memories associated to the item. If they haven't realized they can take a photo of a favorite sweatshirt-- or even if they just remember that they already have photos of themselves wearing it, it can make it easier to let go." 

Source: Time